When the Coronavirus first hit the United States, people were unsure how long it would last and how long it would take for things to get back to normal. It now seems that things won’t be back to normal for quite some time. There is also a question of what the new normal will look like.
With working from home being the new norm and social distancing being utilized, even a trip to the local grocery store can become a major adventure. For this reason, many turned to online shopping for a variety of goods and services. Many are now seeing doctors and other healthcare providers though telehealth or virtual visits, even law firms are having virtual consults with prospective clients.
While things may never get back to the way things were before the pandemic, a recent article from the Harvard Business Review indicates, a “new baseline” must be established with respect to how businesses must act. For example, retailers with brick and mortar businesses need to purchase new signage, set up corals for customers so that the business can comply with occupancy guidelines, and develop new sanitation methods that comply with Centers for Disease Control (CDC) guidelines.
In addition to all of the changes required to run a legal and successful brick and mortar business, many businesses need to have a major overhaul performed on their websites and other online marketing platforms including social media.
With more customers buying online than ever before, it is not only important that your customers can find you, but that they can easily navigate your website and find the products and services they are seeking.
One of the best ways to accomplish this is to work with an online marketing company that has experience in optimizing your online marketing campaign and providing you with cost effective solutions that will not only help modernize your sales funnels, but also allow your customers to have a better overall experience when engaging with your business online.
At Mettaxo, we specialize in web design and online marketing for today’s businesses, law firms, and health care providers. Contact us at (301) 615-1778 or send us an email today and a member of our team will be happy to assist you.
The Pandemic is Rewriting the Rules of Retail, by Denise Lee Yohn, Harvard Business Review, July 6, 2020.
Get the Facts About Corona Virus, Centers for Disease Control (CDC), 2020